:: Federal Citizen Information Center Launches PSA Campaign To Promote USA.gov Web Portal
Also debuts first Spanish-language campaign to address growing Spanish- speaking population
WASHINGTON, July 30 /PRNewswire/ -- Looking for information on Social Security? Or maybe government auctions? Well the Federal Citizen Information Center (FCIC) is here to help. FCIC has launched a new public service announcement (PSA) campaign to raise consumer awareness about the abundance of information that is easily available at the recently renamed USA.gov Web site (formerly FirstGov.gov). Beginning in July, the campaign consists of television commercials, print ads and a radio spot developed by Campbell-Ewald that tout how easy it is to find government information on countless topics of interest.
A one-stop destination for government information, USA.gov covers everything from applying for student loans to learning about federal benefits to citizen-focused information collected from the U.S. General Services Administration's Office of Citizen Services and Communications.
Television spots called "Ask the Government," which vary in lengths from ten to sixty seconds, feature humorous situations of everyday consumers approaching random government employees - who may not necessarily be the best source for the information they're seeking. In one execution, a family in a station wagon approaches a park ranger in a forest to ask how to apply for student loans for their children. In another, a newlywed couple knocks on the window of a space shuttle to ask the astronauts inside how to change a name on a driver's license. "Need federal, state or local government information?" the announcer asks. "Go to the official source: USA.gov." The spots direct consumers to the USA.gov Web site or the telephone hotline at 1 (800) FED-INFO (1-800-333-4636).
"This campaign builds on the premise that no single person in government can possibly know everything there is to know about government, but the USA.gov Web site really is that one-stop resource," said Mark Simon, executive vice president, executive creative director at Campbell-Ewald.
